Press Release Distribution

According to the Small Business Encyclopedia, a press release, which is also known as a news release, is a "brief, printed statement that outlines the major facts of a news story in journalistic style." With this in mind, a press release should be written like a news story, in third-person, citing quotes and sources. Usually public relations professionals who know how to pique the publication's interest will write these press releases since they also know what information needs to be included therein. They will then submit it to targeted members of the media.

Different types Of Press Releases

There are essentially 6 different types of press releases that you can have written for your business. This includes:

• A general news release: This is the most common type of press release, which is written about some important news. The goal is to generate interest and exposure for your company.
• A launch: If you will be launching a company or website, then this type of a timely press release will serve as an announcement for it.
• A product release: This type of press release will provide specs about the product that you are launching, upgrading or recalling.
• An expert positioning: Within this type of a press release you will want to include statistics about your business. This is meant to show that your business is an expert in its field so as to generate more traffic to its website.
• Announcing an upcoming event: In this type of a press release there must be the answers to who, what, when, where and why. This is a great way in which to get your event in front of the public.

 

Details

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Benefits of a Press Release

You will benefit from a press release in the following ways:

• Your website will get a boost in the SERPs.
• Targeted traffic will be driven to your website.
• The number of valid, one-way back links to your website will increase.
• You will sell more of your products.
• The Search Engines will want to crawl your website.
• Your link popularity, traffic and sales will increase.

Key Features Of a Press Release:

Some of the features of the press releases we write include

• It is optimized and Search engine friendly.
• Up to three keywords can be included within your press release.
• Your press release will be up to 500 words in length and written in a newsworthy manner about your product or service.

Why You Should Have A Professional Write Your Press Release?

It requires both skill and experience to be able to write a professional press release. Since every word in your press release is going to be scrutinized, it is important to word things carefully. This is why most businesses will outsource this job to someone who has experience in this area, as well as established media contacts.